Loyola University Chicago

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BA in Management with a concentration in Integrated marketing communiations

Curriculum

 

The Bachelor of Arts in Management with a Concentration in Integrated Marketing Communications is comprised of comprises 120 credit hours. Each course carries three hours of credit, unless otherwise denoted with (). Degree requirements are as follows:

 

University Core Curriculum - 15 courses, 45 hours

Students complete coursework in the ten Knowledge Areas below, which represent the hallmarks of Jesuit tradition in education:  understanding diversity, promoting social justice, understanding spirituality and faith in action, and promoting leadership  Students complete the designated amount of courses in each of the Knowledge Areas.  The courses listed under each Knowledge Area are not exhaustive; they represent what is typically offered to complete the University Core Curriculum in SCPS.  For the complete list of courses that fulfill Core requirements, visit www.luc.edu/core.  Transfer credit may also fulfill core requirements.

University Writing Requirement

 
UCWR 110 College Writing Seminar

Artistic Knowledge: 1 course


ENGL 284 Introduction to Film History
FNAR 199 Art and Visual Culture (Writing Intensive)
MUSC 101 Music: The Art of Listening
THTR 100 Introduction to the Theater Experience

Historical Knowledge: 2 courses


HIST 102 Western Ideas II
HIST 103 American Pluralism
HIST 104 Global Perspective from 1500 to Present
HIST 106 Modern Western Civilization
HIST 112 US History after 1865

Literary Knowledge/Experience: 2 courses


ENGL 274 Introduction to Shakespeare
ENGL 273 Introduction to Fiction
ENGL 282 African American Literature
ENGL 290 Human Values in Literature

Philosophical Knowledge: 2 courses


PHIL 181 Ethics
PHIL 185 Ethics and Business
PHIL 186 Social and Political Philosophy
PHIL 187 Environmental Philosophy
PHIL 188 The Nature of Culture and Civilization

Quantitative Literacy: 1 course

MATH 108 Finite Mathematics
STAT 103 Fundamentals of Statistics

Scientific Literacy: 2 courses


NTSC 108 Human Heredity
NTSC 109 Human Reproduction
NTSC 281 Human Impact on the Environment
PSYC 101 General Psychology

Societal/Cultural Understanding: 2 courses

PLSC 101 American Politics
PSYC 101 General Psychology
SOCL 121 Social Problems

Theological/Religious Understanding: 2 courses


SOCL 245 Religion & Society
THEO 101 Theology of Faith
THEO 177 World Religions
THEO 192 Moral Problems
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SCPS Requirements - 3 courses, 9 hours

The following courses are required of all students enrolled in the Management Program

  • CMUN 101 Public Speaking and Critical Thinking
  • CMUN 150 Communication Processes
  • ENGL 310 Business and Professional Writing

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Major in Management Requirements - 10 courses, 30 hours

The major in Management course work focuses on management principles and applications that provide a broad context for decision-making, setting organizational priorities, and equipping students to excel as both decision-makers and team leaders.

  • ODL 247 Computer Concepts and Applications
  • ODL 250 Foundations of Organizations
  • ODL 310 Accounting Principles and Applications
  • ODL 340 Marketing Concepts and Strategies
  • ODL 349 Project Management
  • ODL 350 Human Resource Principles
  • ECON 201 Microeconomics
  • ECON 202 Macroeconomics
  • CMUN 219 Interpersonal Communication
  • CMUN 237 Small Group Communication

 

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Integrated Marketing Communications Concentration - 6 courses, 18 hours

The concentration of course work in Integrated Marketing Communications enhances student's skills and proficiency in marketing and communications; both for those new to the field or current professionals.

  • CMUN 250 Mass Media Advertising
  • CMUN 246 Naturalistic Methods of Communication Research
  • CMUN 265 Public Relations
  • CMUN 317 Advanced Public Relations
  • FNAR 132 Visual Communication I
  • FNAR 383  Design Studio
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Electives - 18 hours

Course offered in the SCPS schedule, the 16-week schedule or from existing transfer credit can be used to fulfill elective credit requirements.